And generating sales opportunities for Gentherm.

Gentherm is a Canadian manufacturer of thermo electric generators (TEGs), gas-powered units that convert heat from fuel combustion into electricity. While more than 40,000 TEG’s are used around the world, there were none in Australia. Gentherm and Powered combined forces to meet this sales opportunity head on.

Gentherm reaches new levels of sales performance in the Australian resources market

Background

Fast fact. Australia is crisscrossed by more than 37,000km of natural gas transmission pipelines. These steel pipelines would rust away if it wasn’t for cathodic protection, a process that controls the corrosion of a metal surface by making it the cathode of an electrochemical cell. We’ll spare you the chemistry lesson but in Australia, solar panels and batteries are typically used to provide sufficient electrical current. Until now.

On top of steep installation costs and a large footprint, batteries are prone to overheat in harsh Australian climates and require frequent replacement. Enter Powered. As a company that occupies poll position of the innovation S curve, we answer the Australian energy industry’s call for technologies that improve performance and profits. We’re every CEO’s dreamboat.

In 2016, Powered reached out to Gentherm, a Canadian headquartered manufacturer of thermo electric generators (TEGs), gas-powered units that convert heat from fuel combustion into electricity. While more than 40,000 TEG’s are used in over 55 countries, there were none in Australia. Gentherm and Powered combined forces to meet this sales opportunity head on.

Strategy

On one side of the equation, you have a global leader with proven technology that promises to transform the Australian energy landscape. On the other, you have a local sales and marketing team plugged into a vast network of industry contacts. Together, we’re a force to be reckoned with.

Since our engagement, Gentherm now visits Australia once a quarter for a week at a time to attend back-to-back, coast-to-coast sales meetings that Powered puts together. Thanks to us, the truth is getting out there. TEGs have a small price tag and a long shelf life. They’re simple to set up, are fuelled by natural gas from a pipeline and have no moving parts meaning little to no maintenance. A low cost, uninterrupted, and unattended power supply is making major pipeline operators and upstream gas companies across the country sit up and take notice.

Results

In May 2018, Gentherm toasted its first jobs Down Under when it was engaged by major Australian energy infrastructure companies APA Group and DBP. TEGs will be used to provide cathodic protection of APA’s aging Moomba to Sydney Pipeline and DBP’s 1,600km long Dampier Bunbury Pipeline, Western Australia’s key gas transmission pipeline. Gentherm’s units will also be used for critical power at the main line valve stations. Powered is confident that these projects will open the door to more sales opportunities totalling millions of dollars.

And in breaking news, Queensland coal seam gas (CSG) companies are also considering TEGs for powering free-flowing wells and pumping from low point water drains. Gentherm can be sure Powered will be taking advantage of its many industry relationships to help the company make the most of this exciting new business development opportunity. Powered up and powering ahead.

  • Thanks to Powered's support, our expansion into Australia is turning into a tremendous success, we are breaking into the Aussie market.

    Garry Forbes VP International Sales - Gentherm Global Power Technologies

Powered